Orange County is a competitive place to do business. Having the right items in the Studio helps photographers stay competitive.
The photography industry is very competitive. Since there are only so many hours in the day that a photographer can shoot a session, to increase business income a photographer needs to increase the order size. A well-designed studio can help increase revenue. The following is a list of items that studios can add to increase revenue.
1. Slide projector.
How does this increase the order size? This helps increase the print size. Projectors allow photographers to display images at large sizes. The client can see how beautiful these images look at the size. When he asks to look at the 8X10 after viewing all the images at a larger size, he likely won’t be satisfied with the results. While he may not buy the largest size you offer, viewing images at a larger size will likely make him more inclined to buy the larger print.
Software that allows photographers to quickly resize prints, show prints side by side, and perform some basic edits on the fly. This will allow clients to quickly compare their favorites and view a few more options.
3. Canvas Cluster.
A photographer should have a wall with the various gallery canvas clusters. Seeing a number of beautiful images presented in unique and artistic ways encourages your clients to buy more than one canvas. Show this canvas cluster to clients before shooting. Ask him which design he likes. Knowing which design the client likes will provide direction to the photographer as he or she conducts the session.
4. Background music.
Purchasing prints is a very precise brain activity. Your clients will buy based on their emotional attachment to a particular print. Music adds to that emotional appeal.
5. Small Fridge.
During extended shoots, your clients will find them a little thirsty. Having soda or bottled water on hand can add an extra touch of service that helps clients realize they are not only paying for the product but for your service as well.
The Newport Beach photography industry is competitive. Order size and thus ultimately revenue is limited by how connected your client is to the image you produce. Adding extras to your studio can greatly increase business revenue.